I. BUSINESS OBJECTIVES
My spouse and i. 1 Opportunity of the IMC plan
This plan outlines the typical direction, tactics and conversation message necessary for FEU's eyesight, Guided by the core values of Fortitude, Excellence and Uprightness Asian University aims to be a school of choice in Asia.
My spouse and i. 2 Communications Objectives
To produce and increase the awareness about Far Eastern University in other countries in Asia, offer the messages such as location, precisely what is the eyesight and mission of IGNITION, cultures and histories of FEU, activities and input to contemporary society, also the courses IGNITION offer.
I. 3 Promoting Objectives
I actually. 3. you Goal objective
To increase the population of worldwide students by 15% out of your current population by subsequent 3 years.
We. 3. two Product aims
To identify the course and services that FEU offered
I. a few. 3 price objective
To identify costs and price intended for international scholar
I. several. 4 Place objective
To recognize the place and branch campus with their services
I. a few. 5 Campaign objective
To identify what kind of promotion equipment will be applied
I. Executive Summary
1 . you Scope with the Integrated Marketing Plan
Far Eastern University is known to be one of the leading universities in the Philippines. FEU poses an opportunity in elevating its top quality and standards of education into larger bars of excellence.
This plan sets out communication tactics that will be useful to increase the recognition foreign countries. Far Eastern University or college competes to top college or university in increasing it product sales to international market. IGNITION will addresses these issues with the use of Internet advertising within the target audience's most visited websites, the use of search engine optimisation on Google and Yahoo, marketing promotions in different overseas schools or campuses, offering freebies in people inquiring, pr, print advertisings such as paper, magazine and mail.
This study mainly aims to enable the school to get to more learners from Asia with cost-effective language category which may set them about achieve real breakthroughs. Even more, this attempts to give a wider point of view to the managing with respect to technology and methods of teaching.
In the initiatives of enticing more international students, as a result, making this school as the best choice and grounds to get quality learning, certain areas and methods should be of focus due to the realization including: expansion certainly offerings; job of competitive, dedicated and friendly staffs and faculty users; integration of problem-based techniques; wide and strict use of English as mode of instruction and communication; creation of cheaper tuition charges; stimulation of your conducive very safe environment; transformation of establishments into 1st rates and provision of advance i . t.
FEU, in a global spectrum, includes a great potential to be the university choice of foreign industry and to become the number one school in Asia. 1 . 1 ) 1 Advertising Objectives
To increase the population of international students by 20% out of the current population simply by next five years.
To enhance the awareness of international learners about Asian University when it comes to affordability and quality of education specifically on the effectiveness of The english language language
To be the number 1 leading school in Asia
1 . 1 ) 2 Connection Strategies
35% Internet Advertising -- 35% to internet advertising including e-mails, main website of FEU and social networking sites because of the fast growing users of sites. Internet is a good way that will put advertisement and to communicate successfully to foreign market mainly because nowadays people around the world are more active in using technology and browsing the internet.
25% TV ads - TELEVISION SET ads are usually more deceiving since it can reach a lot of people around the world.
20% Public Relations or Direct marketing by different schools- 15% to public relations a number of the advertisers right now are using...